Milan Digital Fashion Week: Day 4 Highlights

Sakshi Kore , 18 Jul 2020
Gucci and Eremenegildo Zegna at Milan Digital Fashion Week | (Source: Youtube | @zegna)
Gucci and Ermenegildo Zegna at Milan Digital Fashion Week | (Source: Youtube | @zegna)

The curtains closed on day 4 of Milan Digital Fashion Week with a lineup of luxury giants like Gucci, Missoni  Ermenegildo Zegna and more. The first-of-its-kind fashion week had both—creativity and constraints. However, the final delivery was laudable. The designers set the mood for spring/summer 2021 with pastel shades and loud hues alike, a play of summery prints and silhouettes with minimal construction. Don’t forget to catch the highlights of day 1, day 2 and day 3Gucci‘s Alessandro Michele presented his collection ‘Epilogue’ via a 12-hour live stream—a behind the scene showcase of the venue. Missoni gave an in-depth peek into the knitwear brand’s 67-year-old history through its collection “being MISSONI” Memories From The Future. Whereas Ermenegildo Zegna had models walk almost three kilometres in different locations wearing the label’s spring collection. Read on for more.

Everything you need to know from day 4 of Milan Digital Fashion Week: 

1. Gucci

Alessandro Michele is known to infuse his quirks and philosophy into all of Gucci‘s creations. ‘Epilogue’ marks the end of the traditional and beginning of a new cadence. Michele’s reflections about fashion and sustainability’s marriage during the lockdown is what gave way to this inception. The Cruise 2021 collection was featured in a 20-minute choreography in the 12-hour live stream that went up on the internet on Friday. A burst of colour, no dearth of prints and interesting designs were what the collection comprised. The unconventional twist of his showcase were the models.

The clothes will be worn by those who created them. The designers with whom, every day, I share the daze of creation, will become the performers of a new story. – Alessandro Michele

The clothes and accessories were donned by the designers at the atelier. Getting into details of the line, plaid trench coats, cocktail dresses featuring large blooms, oversized fur jackets, silk scarves, bucket hats, duffel bags and more comprised the collection. Classic designs like floral prints to plaid and checks and animal print—think snakeskin made a recurring appearance.

From Gucci's Epilogue Cruise 2021 Collection
From Gucci's Epilogue Cruise 2021 Collection
From Gucci's Epilogue Cruise 2021 Collection
From Gucci's Epilogue Cruise 2021 Collection
From Gucci's Epilogue Cruise 2021 Collection

2. Missoni

The brand presented a 59-minute short film that took the watchers through all the years of the ever-growing Missoni.  The film opened with a shot of the models getting their hair and makeup done. Stills of multicoloured yarns made a cameo that are an apt representation of the brand’s signature zig-zag sweaters.

The short feature was divided into multiple sections titled “Iconic Colors, Family as Lifestyle, Style and Tradition, Tenacity and Innovation” respectively. The film highlights the rare fashion houses still run by members of the founding family, carrying forward the tradition.

3. Ermenegildo Zegna

The Ermenegildo Zegna showcase at Milan Digital Fashion Week offers a flamboyant view of Oasi Zegna, a nature park in Biella Alps, the wool mills and finally the rooftop of the brand’s factory—the locations that served as the runways for the presentation of Ermenegildo Zegna’s XXXX summer 2021 collection. Mastermind and artistic director Alessandro Sartori set the mood for menswear for the season with earthy tones and soft construction. Catering to a younger audience, the lineup consisted of an oversized, bronze suit, a striped suit in a muted-blue shade, a casual t-shirt with an abstract splash of multiple colours, think ochre, white and grey that was teamed with a white trouser and cinched with a beige sweater around the waist. A royal green sweatshirt with 3D textures worn over green trousers was a standout. Along with the pastel pink suit worn over a soft, grey turtleneck.

The collection mostly consisted of a range of natural fabrics like wool, hemp, linen and silk giving it quite a plush appeal. The live stream ends with Sartori briefing the viewers with details about the collection while maintaining distance and why the Oasi Zegna and the factory were the runways for the show.

Absolutely loved the unique presentation styles that virtual shows compelled designers to explore. Which of these shows did you like the most? Tell me in the comments below!

And don’t forget to follow @missmalinifashion on Instagram to never miss a style tip!

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