TikTok Stars Charli & Dixie D’Amelio Launch Their First Gen Z-Friendly Makeup Line

Natasha Patel , 21 Jul 2020

It’s no secret that Charli and Dixie D’Amelio are the coolest sister duo on TikTok. With each of them having a whopping 72.7M and 30.2M TikTok following these content creators, 16-year-old Charli D’Amelio and 18-year-old Dixie D’Amelio, have not only inspired millions to join their viral dance routines but coincidentally set a beauty paradigm like no other.

With their long lashes, peachy cheeks and glossy lips, these sisters have joined hands with Morphe to created a new sub-brand, Morphe 2, launching their very own makeup line!

Charli told Allure,

With Morphe, we’re working together to show that you are beautiful with or without makeup. I want people to wear as little or as much as they want and feel confident.

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a little tint can be a lot of fun ✨ introducing #morphe2 ✨ your new favorite makeup line for dewy & glowy looks.⁣⁣ ⁣⁣ ☁️ Hint Hint Skin Tint (available in 20 shades) $17 ⁣⁣ ☁️ Wondertint Cheek & Lip Mousse (available in 4 shades) $12 ⁣⁣ ☁️ Jelly Eye Shimmer (available in 6 shades) $10 ⁣⁣ ☁️ Gloss Pop Face & Eye Gloss $12⁣⁣ ☁️ Glassified Lip Oil (available in 6 shades) $9 ⁣⁣ ☁️ The Sweep Life Brush Collection + Bag $24 ⁣($54 value)⁣ ⁣⁣ launch dates: ⁣⁣⁣⁣⁣⁣⁣ ☁️ 7.30 on morphe.com, select morphe stores⁣, @meccamaxima ⁣⁣⁣ ☁️ 7.31 @sephoracanada ⁣⁣⁣ ☁️ 8.2 @ultabeauty⁣⁣⁣ ☁️ 8.6 @bootsuk @theofficialselfridges @prettylittlething @feelunique ⁣ ☁️ coming soon @themakeupspotnl

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Marketed towards Gen Z and younger, makeup-ethu audiences, Morphe 2 promises an easy and playful line that’s also setting a beauty trend in a way… If you go to see Gen Z TikTokers today, their vibe, makeup and even fashion looks are more so on the easy and relaxed side. Having minimal, fuss-free makeup (exactly how Charli and Dixie would normally do theirs) is the reason behind creating this new line—Makeup that gives you a fresh-face glow without going OTT.

So far, the makeup line features:

  • Skin Tint Foundation (available in 20 shades)
  • Cheek & Lip Mousse (available in 4 shades)
  • Jelly Eye Shimmer (available in 6 shades)
  • Gloss Pop Face & Eye Gloss
  • Glassified Lip Oil (available in 6 shades)

With a foundation tint, jelly eye shimmers, glossy lip oils, and more can you imagine the kind of makeup looks we’ll be able to create?! We’re pretty stoked, you?

Follow @missmalinibeauty on Instagram for more updates.

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