Selena Gomez' Rare Beauty Line Is Finally Here

Jyotika Udeshi , 04 Sep 2020

From bold lips to flawless cat-eyes, Selena Gomez has always been known for her gorgeous makeup looks… and now, she’s launched her own brand! Rather than creating makeup that covers up who you are, Rare Beauty wants its products to be those that you can feel good in.

What also sets the brand apart is its focus on mental health. 1 percent of all sales will go directly towards the Rare Impact Fund, which aims to increase access to mental health resources. They have also established a panel of experts under the Rare Beauty Mental Health Council to guide the company’s strategy towards making an impact.

All in all, there are 14 products, plus a makeup bag, a duo of hair clips and enamel stickers that have been launched! The versatile range ensures that you can flaunt your unique style with ease. Here’s a full list of what you can get your hands on:

  • Liquid Touch Weightless Foundation
  • Liquid Touch Brightening Concealer
  • Perfect Strokes Matte Liquid Liner
  • Blot & Glow Touch-Up Kit
  • Soft Pinch Liquid Blush
  • With Gratitude Dewy Lip Balm
  • Always An Optimist 4-In-1 Mist
  • Always An Optimist Illuminating Primer
  • Positively Light Liquid Luminizer
  • Lip Soufflé Matte Lip Cream
  • Brow Harmony Pencil And Gel
  • Liquid Touch Foundation Brush
  • Liquid Touch Concealer Brush
  • Liquid Touch Multi-Tasking Sponge

Whilst all the products sound amazing, I’m most excited to try these 6:

1. Always An Optimist 4-In-1 Mist

Infused with niacinamide, sodium hyaluronate, botanical extracts and panthenol, this makeup-skincare hybrid sounds like a dream. Not only does it hydrate your skin, but also acts like a primer, whilst setting and refreshing your makeup.

Rare Beauty Always An Optimist 4-In-1 Mist | Source: Always An Optimist 4-In-1 Mist

2. Liquid Touch Weightless Foundation

Available in a whopping 48 shades, this foundation makes it easy to find your perfect match. The medium-to-full coverage formula guarantees a natural-looking finish that won’t feel or look heavy on your skin. FYI, the brand’s concealers also come in the same 48 shades.

Rare Beauty Liquid Touch Weightless Foundation In '450N' | Source: Rare Beauty
Rare Beauty Liquid Touch Weightless Foundation In ‘450N’ | Source: Rare Beauty

3. Perfect Strokes Matte Liquid Liner

I have a weakness of liquid liners so I’m super excited about this one! The flexible brush tip promises to deposit an even, inky black that sets to a matte finish. Considering that Selena often sports a winged look, I’m sure that this liner will be up to the mark!

Rare Beauty Perfect Strokes Matte Liquid Liner | Source: Rare Beauty

4. Soft Pinch Liquid Blush

Flushed skin is always in. This weightless liquid blush is available in 8 shades, with a mix of matte and dewy finishes. A little goes a long way with these as the formulas are touted to be quite pigmented. Whilst all the shades look beautiful, I have my eye on ‘Faith’, a deep berry hue.

Rare Beauty Soft Pinch Liquid Blush In ‘Faith’ | Source: Rare Beauty

5. With Gratitude Dewy Lip Balm

According to me, tinted lip balms are the perfect addition to the no-makeup look. These hydrating formulas claim to deliver a sheer kiss of colour with a hint of shine. Out of all the 8 shades, I’m drawn to ‘Empathy’, which is a stunning, rosy hue.

Rare Beauty With Gratitude Dewy Lip Balm In ‘Empathy’ | Source: Rare Beauty

6. Lip Soufflé Matte Lip Cream

These whipped formulas sound delightful. Available in 12 shades, these matte lipsticks deliver a statement pout, without drying out your lips. If you really want to channel your inner Selena, opt for her go-to shade ‘Inspire’, which is a bright red.

Rare Beauty Lip Soufflé Matte Lip Cream In ‘Inspire’ | Source: Rare Beauty

If you want to see these products in action, here’s a quick video by celebrity makeup artist, Hung Vanngo:

Are you excited about this new launch? Let me know your thoughts in the comments below!

P.S: Follow @missmalinifashion and @missmalinibeauty on Instagram for more updates.

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