What testifies to King Nagarjuna Akkineni‘s super-stardom is the fact that he is an everyday phenomenon whose super hit movies grace the televisions of households. The star has an unrivaled connection with viewers across the globe and this can be attributed to his charisma and blockbuster movies that are a potpourri of varied genres including drama, romance, action, and comedy.

It is his tremendous star power that has resulted in an unprecedented TRP rating for the reality TV show he hosts – Bigg Boss Telugu 4. The Nagarjuna-hosted show records a TRP rating of 18.5, which is the highest among all the versions of the reality show available in different Indian languages. This TRP record surpasses the one set by previous seasons. The show hit 20.6 TRP in Hyderabad. The fascinating statistic that came to the fore with the TRP report is that the premiere hosted by Nagarjuna was viewed by 40% of Hyderabad’s population. King Nagarjuna Akkineni bettered the numbers of the last season, which in itself was a sensational success. The viewership of the premiere increased by 20% as compared to the last year.

With Nagarjuna’s charismatic hosting as its highlight, Bigg Boss Telugu 4 was different from its previous seasons and the contestants were introduced through this season’s special ‘connections game’. The superstar introduced the theme of the show, gave viewers a sneak-peek of the Bigg Boss house, and welcomed the contestants of the show in his signature style. In its teasers, the reality show promised double entertainment and with Nagarjuna’s star presence, the said promise has been honoured.