How To Stop Your Cream Eyeshadow From Creasing

Kanak Devnani , 17 Nov 2020

If you’ve been keeping up with the more recent makeup trends you would notice that there’s been a resurgence in popularity of the glowing natural makeup look. It’s all about achieving seamless skin and obtaining that glow from within. In this case, cream products are an excellent choice to achieve this look with ease and that includes cream eyeshadows too. We all know by now that cream eyeshadows are the perfect way to achieve some beautiful eye looks that are simple and uncomplicated. I mean it’s my go-to choice for one and done looks especially if your in a hurry or need to add extra oomph.

While cream formulas are supposed to be easier to apply they can be a bit tricky to deal with if you’re not familiar on how to work with them. By a few hours, the shines dulled or worse the shadow might be a creasing mess! It makes one want to give up on the whole idea of cream shadows but hey, don’t get rid of your lovely buttery eyeshadow stash just yet! Ahead we’ve laid out our top tips and tricks that will have your cream eyeshadow last throughout the day and keep it from creasing.

Keep scrolling to check our handy tips that will keep your eyeshadow crease-free:

1. Skincare prep

The same way you prep and prime your skin pre-makeup, your eyelids need to be prepped as well. It’s essential to let your moisturiser and eye creams skin into the skin and dry down completely. You want your skin moisturised but want to avoid a wet base that makes it difficult for the shadow to stay on in the long run or create a patchy look.

2. Eyeshadow primer

Yes, even cream eyeshadows are best applied on top of a primer, especially if you have oily eyelids. This creates a smooth application process and aids in layering the product. Your eyeshadow will last longer and keep its sheen. Also if you still have an issue with excess oils on your lid, lightly dust over some translucent powder over the primer to mattify the base.

3. Formula matters

Unlike powder eyeshadow, cream shadows formulas and texture can vary widely from one brand to another. This means that the application method you use for one might not work for another. For example, wetter formulas require more work and can take longer to dry so it’s important to go in with thin, sheer layers. You can always slowly build it up as needed. Plus remember to keep your eyes closed when applying in order to avoid getting product locked into any lines. If oily eyelids and creasing is still a major issue opt for shadows that claim to be long-wear or crease-proof. That’ll get rid of half your problems!

4. One eye at a time

Because the dry down time differs for each formula, its best to apply the product to and focus on one eye at a time. This gives you more time to blend it to your satisfaction before moving to the next eye. Trust me you really don’t want to go back and forth on both eyes if you have a quick-drying or self-setting product—you’ll end up with a crusty uneven mess!

5. Use your fingers

Avoid using liquid eyeshadow applicators straight out of the tube when applying the product. They usually disperse more product than is needed that can create a mess which is why you need to go in with a light hand. Go old school and let your fingers do their magic to blend if a brush isn’t working out. Just make sure to wash your hands and use clean fingers to blend out the product and avoid unnecessary build-up on the lids.

6. Keep blending 

Sometimes, due to the formula, a cream shadow could be taking forever to dry down. This results in it settling into fine lines and creases. In this case, you need to diffuse the area by patting over it with your fingertip or a synthetic fluffy brush. It might create a little crease again but give it some time to sit, slightly dry, then go back and blend it before finally sets locks into the lines.

7. Set your oily zones

Once you’re happy with how your eyeshadow looks it’s useful to set areas of your lid that get the most oil throughout the day. Use a small very fluffy brush and set the oily zones like the fold of your eye with a light dusting of translucent powder. Be careful not to pack it on or you’ll lose the sheen effect of the cream naturally provides.

8. Experiment with application

With so many varying formulas and individual skin textures, cream eyeshadow works differently on everyone. So why not take some time to experiment with different tools and ways of applying or blending your liquid and cream shadows. Practice makes perfect and it allows you to figure out what works for you personally!

Do you prefer cream shadows or powder? Let us know in the comments below!

P.S: Follow @missmalinibeauty on Instagram for more updates.

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