Content creation is a thriving career and people around the world are taking it up. Today, people of Indian origin and ethnicity are spread globally and are making us proud in different areas of expertise. Content creation is no different! All the way from India to America, there are so many desi influencers who are making their mark in this ever-growing field. These talented influencers are reigning over the feed of millions and have grown their fanbase globally. They give their content a very own cultural touch and tbh, we love it! While their personality and work represent our country, they also have managed to garner a global appeal. So, if you wish to start your day on a motivating note, you gotta check out these desi creators who are making it big abroad.
Lilly Singh is the woman who made content creation what it is today! It’s safe to say that she’s a pioneer in her field of work and millions of people look up to her. Lilly was born and raised in Toronto, however, she belongs to the Indian heritage. Through her content, she showcases her Indian upbringing, lifestyle and how diverse our culture is. Her ‘brown parents’ sketches are a bit too relatable and accurate, aren’t they?
Today, Masoom Minawala is one of the most acclaimed luxury and fashion influencer. She’s an Indian who currently resides in Belgium and has managed to build a strong social media empire for herself. She strongly believes in taking Indian fashion to a global level and has managed to do so through her craft. Recently, she also launched a new venture that helps female entrepreneurs through content. Masoom is creating an impact on a global level and we are all for it!
Diipa is a global Indian who’s based out of London and Amsterdam. She’s not just one of the most popular global influencers but also a founder of an NGO. With more than 1.2 million followers on Instagram, Diipa’s content is all about fashion, luxury, lifestyle and now, pregnancy as well. What we love about her is that she uses her platform to candidly speak about various societal issues like gender inequality, colourism and much more.
If y’all haven’t watched her viral proposal video, then you surely have a lot of catch-up on. Shivani Bafna is an Indian-American influencer who’s popular for her adorable lifestyle content. However, she’s not just an influencer, she’s also an ex-Bollywood host, a TEDx speaker and an entrepreneur. She’s making her country proud on a global level and looking super cute while she’s at it!
Niharika in an Indian creator who’s currently based in the US. She shot to fame because of her extremely accurate and relatable Reels on Instagram. With more than 1.5 million followers on the ‘gram, Niharika always leaves us ROFLing because of her content. Also, we love how she never shies away from bringing out her absolute desi self in her videos.
Ruhee is a Punjabi kudi living abroad (not Canada :P). Y’all would prolly know her because of her epic dance Reels. Ruhee is a free-spirited soul who loves dancing to Hindi music along with her foreigner friends and trust us, it’s so entertaining to watch them.
Poonam and Priyanka or the ‘Shah Twins‘ are widely recognised influencers and even better dancers. Their fun content and groovy choreographies keep us hooked to our screen all day long. They’re seriously what you call #SisterGoals.
They are yet another sister trio who are born and bred in NYC. All three sisters are phenomenal dancers and we love watching them groove together. Their content is quite entertaining, especially their dance choreographies on classic Bollywood tracks.
Kaushal is a popular beauty influencer whose work speaks volumes! With more than 970k followers on Instagram, she has a huge fan following on a global level. The way she keeps her social media platforms real and relatable is absolutely inspiring.
Ami is a widely known fashion and lifestyle influencer who’s based out of the States. Through her Instagram and YouTube channel, she talks about beauty, lifestyle, motherhood, parenting and much more. A lot of her content is catered towards the Indian diaspora and we love how practical her videos are. She’s genuinely a path-breaking creator, isn’t she?
These Indian origin influencers are making their mark globally and we are nothing but proud of how far they’ve come. Their sheer dedication to their craft has helped them garner a fanbase of millions and it’s only growing by the day. Which influencer from this list inspires you the most? We would love to know in the comments below!
Also, don’t forget to follow @missmalinitrending on Instagram to know more about your favourite influencers