No matter where you look it seems like almost every celebrity is launching their own beauty brand these days. With the success of Rihanna’s Fenty Beauty, more and more celebs have joined the beauty game. It’s not only about makeup anymore though! With the wave of self-care trends in the last year, skincare has been more enticing and a bright spot for many. Even the matriarch of the Kardashians, Kris Jenner has rumours swirling that she’ll be launching a skincare brand presumably aimed at mature skin.

By working with some of the best makeup artists, hairstylists, dermatologists and aestheticians it makes sense that celebrities have picked up plenty of wisdom throughout the years. Now they are eagerly putting their best beauty secrets and tips into their own brands and making them accessible to us all. But with new brands coming in left and right unless you’re a super fan it can be tough to decide which ones are the best or worth your time and money. Don’t worry we’ve done all the homework for you by curating a short guide on some of the best celeb beauty brands on the market right now.

Keep scrolling to learn more of the best celebrity beauty brands:

1. JLo Beauty by Jennifer Lopez

One of the more recent launches, JLo Beauty had us all excited with the first look. Who doesn’t want the JLo glow and have you seen her skin? It’s like she either ageing backwards or slowed time. Currently, her line is focused on skincare with moisturisers, a multitasking mask, serums, eye creams. All of it packed in aesthetically pleasing gold hues. You’ll definitely glow inside and out with this range of luxurious skincare that’s been created with the ideology that beauty has no expiration date.

2. Anomaly Haircare by Priyanka Chopra Jonas

Actor, producer, activist, author and entrepreneur, what can’t Priyanka Chopra Jonas do! She just launched a new haircare line named Anomaly. The line features eight products that you can mix for all your hair care needs for specific hair types. There are three shampoos, a charcoal-based clarifying shampoo for buildup, a sulfate-free gentle shampoo, and hydrating shampoo with aloe and coconut oil. There is also a more basic dry shampoo that’s perfect for refreshing the hair between wash days. Intending to create something unconventional, the entire line is vegan, cruelty-free and made from sustainable packaging that still looks chic. Affordable, environmentally friendly and with clean formulas? That’s an ace in our books!

3. Kay Beauty by Katrina Kaif

When Kay Beauty was first announced it was being described as India’s first celebrity beauty brand to come out of B-town. It made headlines and was even trending on Twitter. Created as a bridge between high glamour and care, her makeup range is perfect for no-fuss women on the go. From lipsticks to pencils, blushes, mascaras and the newest foundation launch, its got all you need for a flawless face of makeup. All the formulas are super smooth and comfortable on the skin but if you had been pick one product to dip your toe into, go for the gorgeous lip crayons.

4. Fenty Beauty & Fenty Skin by Rihanna

What do we say about Fenty Beauty that hasn’t already been said before? Their line of makeup infused with skin-loving ingredients that really work including a wide range of foundation shades blew our minds and shook up the industry when it first launched. They still continue to add amazing products to the range but let’s not forget her newer sister brand Fenty Skin. Yep, Rihanna surprised us all once more with skincare we never knew we needed. With a stylish minimal product aesthetic, the lavender packaging is so pleasing. At the moment the range includes a cleanser, toner, eye cream including refillable moisturizer and overnight gel cream. Finally, a more gentle skin-care collection that isn’t all about hype but actually produces real results for all skin types.

5. Rare Beauty by Selena Gomez

Shattering unrealistic standards of beauty, Rare Beauty’s aim is to promote self-love and self-confidence in this era of constant comparison. It’s all about embracing the uniqueness that is you and using makeup to emphasise or highlight that. It launched with a huge range of makeup products that I could go on and on about listing. Basically, you have the whole package, all you could ever need with foundations, concealers to liquid highlighters, eyeshadows and lipsticks, etc. Moreover, one per cent of all product sales are donated to the Rare Impact Fund, which provides mental health services with a focus on those in underserved communities

6. Kylie Skin by Kylie Jenner

You’ve probably already heard of Kylie Cosmetics or at the very least of her infamous lip kits. Now it’s grown into a mega-brand with a massive range of products that won’t break the bank. Following the success of her cosmetics brand, Kylie released a bunch of basic skincare products under a new brand Kylie Skin that has become quite popular among the Gen Z crowd, especially with its on-point millennial pink packaging. Everything is labelled as being cruelty-free, vegan, gluten-free, paraben and sulfate-free and suitable for all skin types. With only one eye cream, one cleanser, one serum, one moisturizer, one toner, and one scrub, the products are basic and gentle, following a one-size-fits-all kind of deal.

7. KKW Beauty by Kim Kardashian West

Following the lead of her younger sister Kylie, KKW Beauty came out in 2017 and it was about time! The queen of contour has all the tools and products you could ever need to achieve her snatched looks. Want a sharp jawline? Grab her contour and highlighter sticks. Going out for a special event? Her silky smooth body foundation has got you covered. Including many eyeshadows, nude lipsticks, brightening powders and more many of her products are highly rated. Hate her or love her you cant deny that they consistently release hits.

8. Haus Laboratories by Lady Gaga

No one quite experiments with makeup like the queen of pop whose sported some of the most iconic beauty looks of our time. This woman really knows her makeup! With a whole spectrum of lips, eyes and cheek formulas, the Haus Laboratories products beg you to experiment and play around to create an endless array of glam or avant-garde looks. Even just replicating Gaga’s bold looks has never been easier.

Is your favourite celebrity on this list? Have you tried any of these celebrity beauty brands before? Let me know in the comments below.

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