Bhumi Pednekar Launches An Environmental Footprint Calculator On Earth Day Today

Bhumi Pednekar Launches An Environmental Footprint Calculator On Earth Day Today

Shubanka Sridhar

As an actress, Bhumi Pednekar has always taken some rather noteworthy risks and challenging roles when it comes to her career. And now, even as a climate warrior, she is leading by example and constantly strives to to raise awareness and educate people about leading more environmentally conscious lives through her various initiatives.

And on this Earth Day, Bhumi has taken it to the next level with an initiative where individuals can contribute to significant environmental conservation in a simple and practical way, while also seeing their tangible impact. She has joined hands with the thrifting store, Dolce Vee (from the social enterprise platform – SaltScout), and has launched the ‘Dolce Vee Environmental Footprint Calculator’. For the first time, when you buy a piece of preloved clothing, you will also be able to see the estimated water and carbon savings associated with it — and the numbers are real.

For instance, the most recent pair of jeans they processed saves an estimated 1,826 litres of water, which is about as much as a person drinks in a year, and an estimated 4 kg of carbon dioxide or equivalent greenhouse gases, which is roughly equivalent to driving a car for 23 km — all from buying that single pair of preloved over a newly manufactured one!

In the first nation-wide call to action of its kind, Bhumi has made it easy for everyone to contribute and be Climate Warriors.

She says,

On Earth Day, I will be giving pieces from my wardrobe a new life with you, and also launch the Dolce Vee Environmental Footprint Calculator so you can see your very real impact by choosing preloved.

Bhumi’s Climate Warrior initiative had an organic synergy with Dolce Vee, which is a brand focused on sustainability. Founder Komal Hiranandani says, “Bhumi’s commitment towards environmental conservation is genuine and untiring. We couldn’t be prouder to work with her for this launch. She is a true leader in showing us how we can come together to take steps – both big and small – to protect nature, and is constantly seeking to lead the way forward.”

The actress will be going Live today from her Instagram handle at 5 PM for an interactive session, where she will be wearing a preloved piece herself and will give her fans a live demo of how the calculator works. Fans can also send in information on their clothing for a live on-the-spot assessment of the Water and Carbon statistics associated with their own pieces!

This sure does seem super interesting and I can’t wait to know more about this initiative!