The cinema business has undergone a massive change since the pandemic hit the world. With India currently facing the second wave of the deadly Coronavirus, theatres have been shut almost everywhere. Mostly all the films have been postponed and will be released theatrically when the situation gets better and the cinema halls get a green signal to open their doors to the people. However, Salman Khan‘s much-awaited film– Radhe – Your Most Wanted Bhai has proved to be an exception. Last month, the makers announced that irrespective of the pandemic, Radhe – Your Most Wanted Bhai will hit the theatres. However, it will also simultaneously release on Zee’s pay-per-view platform, ZeePlex.
In India, the theatres are open in barely a few states which included majorly the North East ones, where the revenue generated would be trivial. The trade analysts were expecting that Radhe – Your Most Wanted Bhai would record good occupancy in the city of Hyderabad but it’s going under lockdown from tomorrow. Now, all eyes are on overseas markets and that’s where the Prabhudeva-helmed film is expected to generate good revenues. Radhe is going to hit the theatres in USA, UK, UAE, Australia, New Zealand among others. Out of these, UAE-GCC is expected to be the most profitable region where Radhe is expected to have a good box office collection.
And now according to a report by Bollywood Hungama, the film is all set to have a grand premiere in Dubai. The premiere will take place today that is, Wednesday May 12, at 10:30 pm. The report further mentioned that it will take place in Reel Cinemas.
Apart from Salman Khan, the film also stars Jackie Shroff, Randeep Hooda, Disha Patani and Arjun Kanungo among others.