In today’s day and age, social media has grown to become an essential part of everyone’s life. Be it as an interest or a career path, spreading the word about a product or a cause, social media is key. Today as we celebrate ‘World Social Media Day’, we reached out to a few creators who have grown phenomenally on the social networking platform, Facebook. Their talents were noticed via their impressive and relatable content and soon they gained recognition in the country. And today, they’re spilling the beans about how Facebook helped them grow and became successful content creators in India.
Madhura Bachal is a renowned content creator whose channel Madhura’s Recipe grew popular worldwide. Talking about how the social media platform contributed to her success in the journey of content creation, Madhura says,
Facebook helps you to connect with friends and family. But beyond that it helps you to connect with the world. For creators like me it is a great platform where you can share your creativity and build a community around your passion. It helps you to discover what’s going on in the world and helps you to share and express what matters. Facebook has played a huge role in my success, especially in reaching out to a global audience. Facebook group is such a wonderful feature where it helped me build a powerful community within a community. We have seen massive growth in terms of followers and the love for regional cuisines through Facebook.
Varun Pruthi‘s videos on Facebook have been truly inspirational. With over 12 million followers on his page, this talented content creator’s videos are always much awaited. Sharing his thoughts on the growth of the platform, Varun says,
I started my journey as a content creator with a dream to inspire humanity and bring positive awareness in the society through my videos. And this dream became a reality through consistent hard work and dedication. Facebook as a platform has allowed me to create this positive societal change by enabling me to inspire and spread awareness in the hearts of millions. I am forever grateful for the love and support of my audience, and to Facebook to be the platform that has enabled my content to reach far and wide around the world. But, as the journey never ends, I will continue to keep putting my best efforts to continue bringing positive change in the society through my content.
Abhiraj and Niyati also known as Abhi and Niyu made sure the world sat up and heard them out with their amazing videos on their page ‘Following Love‘. Highlighting how they used the social media platform to connect and help the audience, they said,
Facebook has the power to form real connections. During our journey – 100 Reasons to Love India, we created a Facebook Group where people could share their own ideas, facts, and stories that make India special. We were able to organize tree plantation drives, raise funds for flood victims, and connect plasma and blood donors during Covid too. We believe that social media can do social good and Facebook enables us to do so.
Chhavi’s page SIT (Shitty Ideas Trending) has been a source of great entertainment to many. Shedding light on how she uses the Facebook features optimally to stay connected with the audience, she says,
Facebook is our favorite platform to engage with our followers. It is also the platform that has enabled Shitty Ideas Trending to reach a much wider audience base. Plus, it is a great medium to connect with our community to know their thoughts on our content, and know what they would like to watch in the future. Earlier there were polls that we used to a great extent, now there are stories. We continue to use the live streaming tool and each one of our live streams creates magic. In fact, we absolutely appreciate the proximity that the platform creates by literally bringing us face to face with the entire community.
Ashu’s page, Simplify Your Space, has been of great help to those who are looking at ways to organize and simplify their spaces. Talking about how Facebook helped her reach out to a wider audience, she says,
Facebook has been a catalyst in my content creation journey. Simplifying home, organising spaces and then sharing it with the audience is what I love doing. Facebook is helping me to spread awareness and take my work to a larger audience.
So here were a few content creators whose content creation journey has been an inspirational one. And with these responses, we surely do believe that Facebook can be a wonderful social media space to post and discover content. Don’t you agree? If you have a favourite content creator from this list, do tell us about it in the comments below. On a side note, we hope everyone is staying home and staying safe.