House of Creativity (HOC), conceptualised and materialised by the siblings – is a one-of-its-kind online platform for the new post-2020 art world. It has experts behind the screen and a handpicked, ever-fresh selection of emerging Indian artists from across the world. HOC aims at educating, advising and enriching art connoisseurs. And above all it displays an ever-fresh online art collection for everybody.
Three distinct, dynamic, and fiercely individualistic styles of art-love – of Sonakshi, Luv and Kussh S Sinha fuel House of Creativity. They are partners in art because each have a long-term practice of visual arts besides individual careers in acting, film direction, film production, politics, and philanthropy. For the unversed, Sonakshi has been painting since childhood and has sustained her creative practice despite her busy career as an acclaimed actor and a beloved public figure. Luv S Sinha was inspired by his love for cinema to take up photography, whose social media showcases some of the stunning photographs. Kush S Sinha, besides being a trained filmmaker has maintained a creative photography practice to which only a select few have been privy to, until now.
Talking about the same, Luv Sinha shared the two inner drives for this online platform—
House of Creativity is a platform that represents our individual styles and creative work. We are all artistically different but are united by the passion of expressing ourselves creatively. We came up with the idea of HOC as I felt that there are many emerging and established artists in India who aren’t able to connect with a larger audience, and are focused primarily on those who belong to a certain demographic. We want to use our reach as a film and political family to provide a platform that will allow them to reach the maximum number of people possible. It is also a platform for us to showcase our own artwork to the world, and give them a chance to access something exclusive that won’t be something you can purchase anywhere else.
On the acting front, Sonakshi Sinha will be seen next in Bhuj: The Pride Of India alongside Ajay Devgn and Sanjay Dutt among others.