‘India’s Time Has Come And Badshah Will Lead The Way’- Devraj Sanyal On Badshah Signing A Global Deal With Universal Music Group

‘India’s Time Has Come And Badshah Will Lead The Way’- Devraj Sanyal On Badshah Signing A Global Deal With Universal Music Group

Avya Sharma
Badshah with the Universal Music Group
Badshah with the Universal Music Group

Rapper Badshah has signed an exclusive global deal with renowned entertainment company Universal Music Group (UMG). As part of the multi-year agreement, the pop singer will partner exclusively with UMG across all elements of his career.
The group shared the news of the exclusive global agreement with the popular Indian music star on Thursday. The multi-year agreement will see Badshah collaborate with UMG across all elements of his career, which includes future recordings, music publishing rights for non-film compositions, brand licensing, and partnerships.

Thrilled and excited with this partnership Badshah said that he wanted to show the world the vibrancy of our country through his music. The rapper said in a statement— “I am super excited for this new episode in my life. It’s time for Indian music to enter the global soundscape and we are standing at a revolutionary juncture for the entire music scene. Indian culture has music in its blood, from its melodies to its instruments. I want to make music for everybody and bring the vibrancy of India to the world with my music and I am happy to partner with the UMI team that shares the same agenda of global representation. I am someone purely driven by the power of dreams and the game plan with the teams at Universal Music is to bring all of them to life.

Devraj Sanyal, MD & CEO, UMI India, and South Asia was also quoted as saying— “There are defining moments in the course of music history for every region when our cultural and social landscape changes forever and for me, this is one of them. The greatest pop star that India has ever produced now moves his permanent house to join us at UMG, to help him navigate his next chapter and take him to his next level, and to take on the world and music listeners everywhere. I’m confident that India’s time has come and that Badshah will lead the way for Indian music to reach a highly exciting global streamscape.”

I am super excited about this one and sure cant wait to see what Badshah has in store for us! What about you guys?