Instagram has grown to become the ultimate social media app for many users. There has been an immense amount of growth on this platform not just for creators but for brands as well. Since the past few months, Instagram has also allowed the audience to know which is a branded collaboration and which is not by the 'Paid Partnership' label. However, there are different types of collabs and each of them have a different purpose and meaning. So, let's check out how Masoom Minawala has helped break this down for us!
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1. Paid collaboration
Creators can earn via their content too. Paid/sponsored partnership is basically collaborating with brands and services in exchange for monetary value. Now, Instagram has made it possible to disclose this paid partnership to the users through the steps mentioned in the above post. This label can be used on Lives, Posts, IGTV, Stories, everywhere! However, the creator has to keep the brand guidelines in mind before posting any content. Such posts will generally have a #Ad to signify it's a sponsored post.
2. Barter collaboration
This one's different from paid collaboration. A barter collaboration is all about experiencing the product or the service and reviewing it to the audience. There is no money involved in this entire process. It's an experience-based collab keeping the brand guidelines in mind. These posts have #Barter or #SuppliedBy as their hashtags as mentioned by Masoom.
3. Gifting collaboration
The number of influencers and creators are increasing every day and so has the need for brands. Gifting collaboration is all about a creator receiving a special package from a brand as a sweet gesture and also due to the creator's credibility. Creator's should always communicate the fact that if it's liked by him/her then only it'll be posted on their Instagram. Such stories and posts have the hashtag #Gifted.
4. Sourcing collaboration
There are times when creators need products just for a limited period of time. And this is when the sourcing collaboration comes into the picture. A sourcing collab is where the products are given on a returnable basis only. When their products are being used they are always given credit for it, either in the captions or the post itself.
We hope we've updated you about the different types of collaborations that creators indulge in. All thanks to Masoom Minawala for always informing, educating and empowering us with her content. We also feel collaborations have become an important competent of Instagram, don't you all agree too? On a side note, we hope all of you are staying safe while booking your vaccine slots!