Sameer Nair, CEO, Applause Entertainment: 'Our Aim Is To Continue Making Such Diverse Content That Seeks To Disrupt The Status Quo'

Sameer Nair, CEO, Applause Entertainment: 'Our Aim Is To Continue Making Such Diverse Content That Seeks To Disrupt The Status Quo'

Akash Bhatnagar

It’s just been three weeks into the New Year and in just this short span of time, I have been made privy to some diverse content already on the OTT medium. While the theatre business is still trying to overcome the effect of the surge in cases of the Covid pandemic, the web space is thriving with its slate of content. And among those, Applause Entertainment has taken a lead by presenting three diverse projects—Kaun Banegi Shikharwati, Humble Politiciann Nograj and Bhaukaal Season 2—on different platforms. While I have enjoyed all these projects as a viewer, the content studio is just celebrating their success and aiming to better it in the year to follow.

Mohit Raina-starrer Bhaukaal Season 2 is the latest release from Applause this year and interestingly, it also marks its 30th release since its inception, and also its seventh show to boast of a second season. The first season of Bhaukaal released in early 2020 and became a roaring success for its hard-hitting storyline of a real-life super cop, Navniet Sekera. The second season of the show revolves around how this police officer in Muzaffarnagar, UP, busts the Dedha gang and brings law, order and peace to the region.

Not just different platforms, but Team Applause has delved into exploring different genres with these shows as well. Kaun Banegi Shikharwati, produced in association with Emmay Entertainment, is a story of a royal dysfunctional family featuring an ensemble cast of Naseeruddin Shah, Lara Dutta Bhupathi, Soha Ali Khan, Kritika Karma, Anya Singh and Raghubir Yadav. Whereas their political satire, Humble Politiciann Nograj, produced in association with Firstaction Studios and Danish Sait, takes ahead the 2018 film by the same name, with a new story running into 10 episodes.

An excited Sameer Nair, CEO, Applause Entertainment, says,

“We’re very happy with the way 2022 has begun for us and the anticipation that Bhaukaal Season 2 has generated. This marks our 30th release and our 7th show to return with a second season. All of this is possible only because of my amazing team at Applause and our wonderful creative & business partners. Buoyed by the success of Kaun Banegi Shikharwati and Humble Politiciann Nograj and the potential of Bhaukaal Season 2, we’re excited about our slate for the year ahead. Our aim is to continue making such diverse content that breaks new ground and seeks to disrupt the status quo.”

Applause Entertainment has taken a head start when it comes to the type of content coming in 2022, and going by their performance, I am sure that it will only going to get better as the year goes by.