10 Indian Fashion Labels That'll Add A Local Flavour To Your Closet

10 Indian Fashion Labels That'll Add A Local Flavour To Your Closet

Mitisha Mavani

With the pandemic looming over our lives for the past 2 years, small businesses and local owners have suffered massively. Over time, influencers, fashion bloggers took it upon themselves to promote small businesses and make a case for these brands. Local brands received the much needed backing from people. For the longest time, they have been creating premium quality products that are trendy, fashionable and are available at affordable prices. Several small scale businesses are thriving and these brands are coming up with some of the coolest products that even fast fashion brands fail to offer. Small businesses are cropping up every day and they are growing massively and we bring to you some of the best local fashion brands that will blow your mind and make you feel your absolute fashionable best.

1) The Loom

The Loom is all over every fashion blogger’s Instagram. Their desi pieces are crafted with love and have some of the most beautiful designs. From floral prints to bright colours, their outfits have simple embroidery. These pretty summery outfits are comfortable, absolutely easy to slip into and call it a day!

2) It Girl Love

It Girl Love makes some of the coolest designs, like fitted corsets, leather tie-up sets, dresses, belts with intricate designs and delicate work which is pretty much every girl’s dream come true. You can style these with just about anything to spice up any basic outfit and make it look like a million bucks.

3) Freakins

Freakins as a brand pushes you to be more you and offer some of the most authentic designer bottoms. They have several styles from wide-leg denim, to ripped jeans to straight fits and a lot more. They are affordable, trendy and have some of the most youthful pieces to pull off that perfect Instagram chic look.

4) Shop Thesto

Thesto is a one-stop destination for all accessories lovers. Their pieces are funky and have the perfect Pinterest vibe. They have a wide range of bags, chunky jewellery and almost every trendy fashion thing we see flooding our Instagram feeds. They have so much to offer and there’s no reason you should miss out.

5) Zohra

Zohra is an Instagram jewellery store. Every other person you see knows about this store and is obsessed with their dainty and cute jewellery. Delicate chains, chunky bracelets and rings, they have a little bit of everything and it doesn't disappoint.

6) Blue Brew

Blue Brew is an indigenous denim brand that offers the most stylish denim in a whole lot of colours and styles. This brand is slowly becoming everyone’s favourite and we’re obsessed with these trendy bottoms.

7) Talking Toe

This brand by Nazish and Insha has the prettiest juttis in poppy colours that you can style with almost anything and everything. If you’re feeling desi, pick up a pair of these and you’re good to go and if you're in the mood for some funky fusion, style these juttis with jeans and a white shirt and you’ll make quite the statement.

8) Mak & Co

This page should be your one-stop destination for all things bohemian. Wrap around tops, kaftans, dresses, blouses, dupattas, skirts in the prettiest of prints. They’re easy to style and look effortlessly chic.

9) Tag The Label

Tag the Label is again one of the best clothing shops on Instagram with fun prints, soft colours and unique designs with tie-ups, criss-cross patterns, balloon and bell sleeves tops with risqué cuts and backless designs which will practically steal the show when you step out for your next outing.

10) Urban Suburban

Urban Suburban is a Surat-based shop started by girls. The brand has the prettiest dresses, sets, tops, jumpsuits and more. Their designs are peculiar and always stand out because of the silhouettes, colours and designs.


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