Entering the digital creative world is not easy as it comes will a lot of expectations and pressure. But Shivam Arora was all up for it when he started his content creation journey 3 years ago. For him, every day has and is equally exciting when it comes to conceptualizing ideas and honestly, that’s the real beauty of enjoyment. There’s a lot to know about him, his journey, and how he got famous with his Reel. So scroll down to know all about it!
Shivam’s journey to content creation…
He was a science student back in the day. However, had a major career change post his graduation. He loved theatre and writing as a whole although he didn’t have a mass media degree or a background. Hence, along with college he also worked as a songwriter as well as authored a best-seller book. Just like every student, he too was experiencing different fields to know what he loved the best. The above experiences made his ability to visualize concepts stronger. So, when he started working as a screenwriter professionally, as satisfying as it was to watch his vision come alive, a part of him still yearned to be a performer. And that was his motivator to step into the digital world of content creation.
About his content…
His objective has always been to exhibit versatility. That’s the reason he has different types of content such as introducing new character sketches, highlighting a social message through poetry, creating heartfelt mini-films and making song parodies. He has been very clear since day 1 that he was going to be his biggest critique and that was the only thing he cared about! Every video that he has crafted till date is in the best of his skills and ability. Even tho, his initial growth was tough he has been fortunate enough to have his share of viral moments over time.
The Reel that became a massive Instagram trend…
The above song parody that you see was a turning point and an important milestone in his life. The song, ‘Sarvalli‘ was trending when he made this Reel but by the time he wanted to hop on the trend, it had reached its saturation level. Hence, he gave his own lil‘ twist to it and made it into a parody version directed at siblings naming it ‘Srivalli-Unromantic Version‘ and it blew up the internet. It garnered over 100k views in just a few hours and started trending within 2 days. A week later, Instagram included it in weekly trend lists and it trended for over 1.5 months with over 17 million views.
This is what he has to say about it all…
It was surreal to hear my own voice behind so many videos. The fact that many third-party websites started featuring it as a ‘ringtone’ really made me realize what it had become. As a creator, I’ve always chased impact more than numbers. Despite being in the middle of the right set of people, I’ve worked towards building my own niche rather than resorting to social climbing. So, I hope things continue to go strong in the coming future too. There’s a long way to go and I can’t wait to try my hand at new things. So stick around and stay entertained!
We love the fact, that his ultimate outlook has always been to entertain himself first before he entertains others. ‘Cause if theirs joy from within there’ll be joy around! His feed is about all things hilarious and relatable so don’t forget to check it out asap. Also, follow @missmalinitrending to get more information about your fave influencers and creators. Stay safe!