Many of us including me have been huge admirers of Twinkle Khanna aka Mrs. Funnybones and her writings, and when she founded Tweak India, it was surely a step in the right direction in terms of content creation.
But what’s a bigger feat now is that the Good Glamm fam has a new member in its midst, yes, it has acquired Tweak India. The Good Glamm Group has acquired a majority stake in Tweak India, a new-age digital content company that talks to women about every aspect of their lives.
It’s always upwards and onwards for the group and this one marks our 12th acquisition in two years. Tweak India has joined the group under the Good Media Co portfolio which also includes Popxo, MissMalini, ScoopWhoop, and BabyChakra. Talking about this acquisition, Priyanka Gill, Co-Founder, The Good Glamm Group, & CEO, The Good Media Co. says,
I have always admired Twinkle for her wit and grit and have been a big fan of her books – she is a brilliant author. What Twinkle has built with Tweak India is phenomenal and I am really excited to welcome her to the Good Glamm family. We look forward to creating impactful content together at the Good Media Co. to reach and engage new audiences.
What’s amazing for me to see is how beautifully Tweak India fits into the portfolio of the companies under the Good Media Co., which is a content ecosystem comprising platforms with distinct audiences. While MissMalini brings to you all that is trending in Bollywood, POPxo caters to young women from tier 2 and tier 3 cities. ScoopWhoop on the other hand reaches millennial and Gen Z men, whereas our newest member Tweak India serves a more mature audience from tier-I cities with a deep interest in unconventional topics, relatable trends, pop culture, wellness, and relationships. Let me tell you, this acquisition makes the Good Media Co. ecosystem even stronger. We have 150 million monthly active users and 4 billion monthly impressions already. Well, there is no stopping us!
With this acquisition, Good Glamm Group further strengthens its content-creator-commerce strategy via Tweak’s content which engages the Tier 1 demographic. As it is said, good things happen when great brands come together, I am only eager to witness all the good that Tweak India has in store for us.
Having said that, here’s welcoming Twinkle Khanna’s digital media into the fold.