Not just my Instagram, even my beauty vanity’s search history is full of celeb names, thanks to so many stars launching their beauty labels. From Hollywood to Bollywood, kicking off a beauty brand has become the new common for hot-headlines. Kylie cosmetics, Rhode, Rare Beauty, Fenty Beauty to name a few now have Indian renditions to the list. All the founders pique their customers’ interest even before the launch or justifying their quality and purpose of their products, through their fame. The A-listers of Indian film and fashion industry like Deepika Padukone, Priyanka Chopra and Anusha Dandekar have turned to entrepreneurs by venturing into the Beauty Bazaar, from makeup, hair to nails there’s everything one would like to look out for. Scroll on to find out these brands that are definitely worth the hype and worth trying out:
Deepika Padukone launched her own beauty and self-care brand, 82 E or Eight two East recently. The aim is to build up a brand with trust and consistency and the products that her brand has launched are carefully crafted and clinically tested for everyday skin rituals- with trending ingredients like lotus extract, patchouli, Ashwagandha to name a few.
Bollywood actress Katrina Kaif’s Kay beauty was launched in 2019. The actor introduced a vegan, cruelty free makeup brand, which caters to people representing different skin types and tones. The makeup range has everything on the stand from eye-essentials to lip products and skin care as well to become a cult favourite.
Brown Skin Beauty
Anusha Dandekar, Celebrity and Co-founder of Brown skin beauty empowers women to be confident in their natural self. The brand talks on why it is important to change the beauty narrative around brown skin, offering simplified and multiple skincare routines for an unfiltered beauty approach.
Bollywood actor and Global icon, Priyanka Chopra Jonas’s hair care brand Anomaly was recently launched in India. Priyanka wants to revolutionize the hair care industry by making it gender-neutral, conscious and eco-friendly. She spreads awareness on haircare through her brand and emphasises on how important it is to take care of the scalp and use products that don’t harm our hair.
Indian designer Masaba Gupta launched her beauty brand, Love Child which is a mix of beauty, wellness and skincare products, the brand offers a variety of genderless line of makeup, skincare and fragrance that goes beyond the bounds of perfect skin tones and textures. The brand received much love for Masaba’s aesthetics and the cool packaging.
Sonakshi Sinha‘s baby, Soezi rose to fame super quick with a solution offering line of products which was a call for innovation- the press on nails with an array of assorted nails in all shapes, sizes and designs that are just an order away.