Akshay Kumar recently released his much-awaited film Mission Raniganj. This rescue thriller was based on a true story, on the life of Jaswant Singh, who saved the lives of 65 miners stuck in a coal mine. The actor gained a lot of praise for his character in the film. In a recent interview, the actor pointed out how he did not go around promoting his film Mission Raniganj. Here’s what the actor had to say…
Akshay Kumar explicitly admitted to not having promoted Mission Raniganj as much as he did promotions for films like Selfiee. According to an said despite the promotions the film seemed to not have worked. he added saying that he wants his content-driven films to work on word of mouth mainly. He gave an example of how he did not promote OMG 2 and it still worked all due to word of mouth by his audience. He explained his statement saying that if he goes on to promote a film, it may seem like it is his job and people may take it for granted, but if they hear about a film from someone, they are more likely to give it a watch.
Check out 5 Reasons to watch Mission Raniganj
Watch the trailer of Mission Raniganj…
Akshay surely has a fresh perspective on promoting films, let’s see how this pans out for him. Mission raniganj is now screening at a cinema near you, go grab your tickets!