In the glitzy world of social media, where curated aesthetics and picture-perfect lifestyles reign supreme, it’s easy to assume that every influencer lives a life of luxury. Apoorva Mukhija, popularly known as ‘The Rebel Kid’ and ‘Kaleshi Aurat’ online, recently found herself at the center of a social media storm. The reason? Viral reports claim that her net worth is a whopping ₹41 crore, with income figures suggesting she earns lakhs per day.
But now, Apoorva has come forward to address the rumors, and her response is a reality check for anyone who assumes that fame automatically equals fortune.
The Viral Net Worth Claim: Rs. 41 Crores?
The story began when a post citing Business Today started circulating online. The report claimed Apoorva Mukhija charges ₹6 lakh per reel and ₹2 lakh per Instagram story. It also stated that she makes ₹2.5 lakh daily through her social media content and has accumulated a net worth of ₹41 crore. While fans were left shocked by these massive figures, Apoorva herself was even more surprised.
She reposted the viral graphic on her Instagram story with a straightforward reaction:
“Galat hai bhai?”
Clearly, the influencer found the numbers to be wildly inaccurate and was quick to shut down the speculation in her signature honest and humorous tone.
Apoorva’s Hilarious Take and Her Mom’s Reaction
In a candid interview with Bollywood Bubble, Apoorva shared a light-hearted yet telling anecdote about how her mother reacted to the claims. Her mom sent her a screenshot of the viral post and jokingly asked,
“Kaha hai ye saare paise? Kyu nahi hum ghar khareed paa rahe hai?”
Apoorva laughed it off but admitted the numbers were nowhere near the truth. She went on to say:
“I’m everywhere, but my net worth is not even close to ₹41 crore. I’m not even making one-tenth of that.”
Her revelation paints a much more grounded picture of life as an influencer, one where public perception often clashes with personal reality.
“If I Made ₹10 Crore, I’d Retire.”
Apoorva didn’t just stop at addressing the ₹41 crore net worth. She also opened up about how brands negotiate with influencers, or rather, how they don’t meet expectations.
“No brand is paying me that much,” she revealed, hinting at the tough negotiations and underwhelming payouts behind the glamorous facade.
In fact, she jokingly added that if she ever reached even ₹10 crore in earnings, she’d probably just retire. This tongue-in-cheek comment once again highlighted her no-nonsense attitude and grounded personality.
The Truth Behind the Glam: “These Clothes Are Rented”
For those who assume that Apoorva lives a designer-studded, high-end life, her honesty might come as a surprise. In the same interview, she revealed that the outfit she wore during the chat was rented. Her heels were worn out, her nails were fake, and the most expensive item she was wearing was a watch worth ₹20,000.
“These clothes are rented. I have to return them after this. My heels are dirty, my nails are fake, and my watch, which is ₹20,000, is the most expensive thing I’m wearing,” she said.
It’s a refreshing dose of truth in an industry where many go out of their way to hide the reality behind the filters.
Who Is Apoorva Mukhija?
Apoorva Mukhija rose to fame with her brutally honest, sometimes chaotic, yet highly relatable content about life, relationships, and social issues. Her alter ego, ‘Kaleshi Aurat,’ has become an online sensation. She’s not just a digital creator anymore; her recent success includes a supporting role in the Bollywood film Nadaaniyan alongside Khushi Kapoor and Ibrahim Ali Khan. Additionally, she made waves as a contestant on the popular reality show The Traitors, hosted by Karan Johar.
While her popularity is undeniable, her journey reflects the hard work, hustle, and often the harsh reality behind social media stardom.
Final Thoughts
Apoorva Mukhija’s honest take on her finances is a much-needed reality check in the influencer ecosystem. In an era where income and lifestyle are flaunted online, often without context, her transparency is refreshing and even courageous.
She may not be worth ₹41 crore, at least not yet, but with her talent, relatability, and integrity, Apoorva has certainly earned something more valuable: the respect and love of her audience.
In her own words, the clothes might be rented, the heels might be worn, but the hustle? That’s all real.