Something big just happened in India’s beauty scene. L’Oréal Paris, has partnered with Tira (that’s Reliance Retail’s beauty chain) for L’Oréal Paris Le defile at Paris Fashion Week. And honestly? It’s pretty exciting.
Why This Actually Matters
Look, Paris Fashion Week isn’t just any fashion event. It’s THE event where every major trend starts before spreading worldwide. The runways there basically predict what we’ll all be wearing and how we’ll be doing our makeup next season.
So when Tira became L’Oréal Paris India’s beauty partner this year, it was a first. Nobody’s done this kind of collaboration before, and it’s changing how we think about bringing international fashion experiences to Indian audiences.
The Big Event: Runway to Paris
Here’s where things got really interesting. On September 10th, they took over the Nita Mukesh Ambani Cultural Centre in Mumbai for something called “Runway to Paris.” Think of it as Paris Fashion Week’s younger, cooler Indian cousin.
The whole point was bringing that Paris energy to Mumbai. You know that shiny look that’s been everywhere on international runways lately? That was the main focus, but with an Indian perspective that actually made sense.
Actually Supporting Young Designers
This wasn’t just another corporate event with pretty photos. They brought in design students from all over the country to create a look inspired by the shiny Infallible Laque resistance lipstick – these are the people who’ll probably be designing your favorite clothes in a few years.
Three things really stood out about how they approached this:
- Students wonderfully showcased their interpretation of Parisian shine and Indian pride
- How each of them showcases their meaning of shine with beauty first looks using the shiny, infallible, lacquer-resistant lipstick
- Every influencer walking with their design also carried the same level of pride as the students.
The students got to show their work to people who actually matter in the fashion industry. That’s not something that happens every day.
Blending Parisian Style with Indian Ingenuity
What worked here was how they did not attempt to simply replicate Paris Fashion Week. Rather, they took the most excellent elements of that environment and combined it with what is already excellent about Indian fashion and design.
For the students involved, this meant they could show off their Indian influences while learning about international fashion standards. Nobody had to pretend to be something they weren’t.
What This Means Going Forward
This partnership is bigger than just one event. It shows that international beauty brands are finally getting serious about working WITH Indian talent instead of just selling TO Indian customers.
The “Runway to Paris” event turned out to be an absolute success and inspiration for young talents. For young Indian designers, that means more chances to get noticed without having to leave the country first.
It’s also proof that you don’t need to water down local fashion to make it internationally relevant. Sometimes the most Indian approach ends up being the most interesting one.