Raise your hand if you have asked for those extra 5 minutes, after all if you think of it, what could be done in 5 Minutes, taking a shower, packing your lunch, or even waiting for the Rapido Delivery Guy on your door step.
Quite amazing right! So is Rapido’s new ad campaign with rapper and performer Khullar G. What started as a campaign soon quickly became a sensation. Khullar G made an amazing rapper anthem, titled “ Bus 5 minute me” bringing focus to Rapido Parcel’s quick delivery service
While people are enjoying this new twist of marketing, Rapido is setting new standards of smart advertisements.
Khullar G took us on a hilarious journey of forgetting things from his childhood to even his present self. While Khullar G struggled back then, he and we don’t have to worry about being forgetful now as there’s Rapido Parcel quick delivery for all of us. The promise of a delivery guy reaching your doorstep in just 5 minutes made headlines, and it instantly became a hit among people.
Known for his relatable, humorous and high-recall content, Khullar G brings a natural connection to the audience. Catching up on the 5 Minute trend, Rapido has brought so much fun even in marketing, that they delivered the message but it got stuck in everyone’s head- a true sign of a successful campaign
With the production and execution of Creative Fuel, Khullar G and Rapido have given fans a new meme reference and a fun catchphrase. And just like that, a simple idea turned into a nationwide groove. Five minutes never felt this entertaining, or this memorable.