Abraham & Thakore is a brand that stays true to its roots and yet flourishes as a contemporary label supplying modern design. The label was established by David Abraham and Rakesh Thakore—Both alumni of National Institute Of Design, Ahemdabad—and later was joined by Kevin Nigli a graduated from National Institute Of Fashion Design.
Going the indigenous way of showing the traditional handwoven textiles and crafts in a new light, the brand has evolved to be the contemporary label that it stands for today. Now, more than two decades in the business, the organic ethos of the brand remains unchanged and more powerful.
13th October: The brand Abraham & Thakore celebrated 25 years in the industry this year, and the collection was all about reminiscing the beginnings and celebrating the ethos of the label. Keeping in mind their first collection of handcrafted garments and accessories in black and white, the new season’s offerings found their origin in #BlockBlackWhite presented at Amazon India Fashion Week.
They embraced the irregularity of the handcrafted textiles by deconstructing the process of creating patterns on surfaces. They used the uncarved block to create solid colour surfaces, and the unique variations were achieved through the different pressure put on the surface by the printer.
As always the Abraham & Thakor experimented with the traditional silhouettes and updated the shapes with modern aesthetics. Juxtaposing the stitched details with the unstitched ones like a wrap or a drape, the brand combines tailored shapes with traditional comfort of the sari, the dupatta, the lungi and the dhoti.
It was all about looking at the past and then moulding the future silhouettes involving organic processes, and Abraham & Thakor made sure this collection resonated that throughout.
15th March: Aptly known as the Back To Work collection, the new season expanded the possibilities of Abraham & Thakore‘s past work. It was all about continuing their engagement with Indian textiles made by hand. The indigenous aspect took the form of simple separates made from pure cotton, and the traditional ease of the kurta pyjama was the inspiration.
Taking reference from the comfort of the traditional shapes, Abraham & Thakore designed shapes for the modern times. Gender fluidity was a key concept when it came to the silhouettes. Re-appropriating elements from womenswear and menswear, whether it is from the Indian wear or Western wear, a variety was created for both. At times the silhouettes were even interchangeable. Such was the forward-thinking collection rooted by the handloom fabric.
Even the colour palette was a perfect combination of contrast with ivory, madder, indigo and black. To create the designs, basic techniques of hand weaving and hand painting was utilised that was sourced from different parts of India.
The unique aspect of the show was how Abraham & Thakore experimented new fashion trading format of ‘see now, buy now’. That means the collection was available in the store immediately.
Abraham & Thakore‘s modern perspective towards the humble handloom made this collection a conversational message in today’s world.