An Amit Aggarwal ensemble is one that you can spot from miles away. At face value, each outfit is so unique and striking in its own way, but when we dive deep into the making of each of these, we see the larger picture Amit Aggarwal is working towards. He doesn’t just create to add to the amazing set of designs he already owns, but it is so much more than that. As we look through each of his collections, the backbone of it all is sustainability. His design aesthetic changes from season to season, but the aspect of sustainability is one that never leaves the storyboard.
Amit Aggarwal sought to bring about a feeling of nostalgia with his showcase of iCloud at Amazon India Fashion Week Spring/Summer 2017, and what a way it did! When he was putting this collection together, his thought process was focused on memories of the years gone by. Think, Birthday balloons, candy-filled birthdays, losing your favorite teddy’s eye, the introduction to your very first CD, the taste of the local market’s sweets and more. According to Amit, the blurry memories of these cherished moments are stored in the iCloud of our memory.
“I’m an 80s child, so there’s a little bit of me in this collection. “There is a feeling of familiarity yet it’s not distinct. It’s like a hazy cloud of memories expressed through each design.” – Amit Aggarwal
These moments from Amit Aggarwal’s personal iCloud translated into gorgeous outfits on the AIFW SS17 runway. Recycled doll eyes, glitter, music discs, pom-poms and more on a colour palette that consisted of salmon pink, light lemon, soft blue, and ivory. The block heels lent more of a fairytale vibe to each look that we saw.
The one thing out of the thousand others that stood out to us from Amit Aggarwal’s Lakme Fashion Week Summer/Resort 2017 showcase was the ace layering game he had going on with every outfit that came out on to the runway. He used metal procured from industrial by-products intertwined with leather and other striking fabrics. ‘Seamless’ by AM.IT was truly a seamless blend of age-old tradition as well as modern day technology. As we delved into the details of the creation of this collection, we discovered that this line was all about sustainable fashion. His belief of being pro-environment isn’t only about going organic but also reinventing the old to recreate new striking designs.
Edgy silhouettes took center stage as he dressed them up with waste materials like the negatives of bindi sheets, sipping straws, wasted sequins and put them on khadi and block printed fabrics. No one would have guessed that these stunning outfits were made out of recycled materials.
Everywhere you look, you will find inspiration around. Designers take inspiration from the various things that they see—Be it a ladybug or a conversation between friends. For his Grand Finale showcase at Amazon India Fashion Week 2017, Amit Aggarwal sought inspiration from the ever-changing curves of the earth’s typography as well as the metallic structures in this world built by man. The backdrop of the show resonated with elements of the vast open lands, emerald ocean waves, and blue skies. So the contrast of the metallic ensembles against the earthy backdrop was extremely pleasing to the eyes. One aspect he brought to life was how these structured outfits seek to translate the new outlook of the woman of today. The kind of woman who celebrates culture, one who has a vision for the environment and isn’t afraid to make bold choices with her clothes.
True to his beliefs, the designer continues his journey of recycling and upcycling through his work. This season, Amit showcases sustainable couture for the first time ever. The designer has used pre-owned patola sarees and Benaras brocades in his signature style. “This collection draws out rich heritage crafts to blend into our eclectic present,” explains the designer.
For this collection, Amit also collaborated with Aprajita Toor to create custom footwear and Suhani Parekh from Misho for jewellery, for this show.
If you’re the contemporary kind of bride, trust us when we say that Amit Aggarwal’s Monaco From The Heart Of Kashi is one that will resonate with your soul. Inspired by the architecture of the Prince’s Palace of Monaco and Opera De Monte Carlo, as well as the temple bells that beckoned this collection was made in a palette of golds, silvers, coppers, and pewter with contrasting colours of emerald, wine, and midnight blue.
He continued to work sustainability into his couture as he restored the vintage banarsi sari in his signature style and used recycled cords and loads of zari. The winner of the fabrics in this collection, however, was brocade as models wore it in various forms of dresses, gowns, and skirts. The most striking feature of this line definitely were the silhouettes—Strong, structured and striking! The blouses were almost like second skin for the models.