Designer duo Shyamal & Bhumika’s design ethos showcase Indian crafts heritage in a new limelight. The focus is on the modern bride and her perception of fashion. With Bhumika’s graduating as a fashion designer from National Institute Of Fashion Technology and Shyamal’s education in the subject of fashion in London and Milan, the confluence of these two distinct design worlds is very evident in their creations.
|2017||India Couture Week||Athiya Shetty|
27th July: Shyamal & Bhumika made their debut at the India Couture Week 2017 with their new couture collection, The Princess’s Soiree. As the name suggests the collection was filled with regal splendour only the couture style can achieve. Shyamal & Bhumika shared their moment of joy by telling us how important this association is to them, “We are excited to be associated with the FDCI and be a part of India Couture Week. This is a platform that has been promoting couture and craft over the last ten years and we couldn’t be happier to be a part of this milestone.”
The ensembles married the west to the east beautifully through European details, Victorian inspirations and
Baroque decorations that are juxtaposed with rich Indian heritage. The construction included precious crafts and artisanal techniques that are indigenous to India. Traditional zardozi and aari work made an impressive impression through the unique interpretations of inspirations. Timeless silhouettes got an upgrade to match the expectations of a modern princess. Even the colour palette was true to the regal theme.
Actress Athiya Shetty played the part of the modern princess and concluded the show in a golden, V-neck, front open jacket teamed with black embroidered circular lehenga.
Shyamal & Bhumika‘s The Princess Soiree was a celebration of the richness and regal stature a princess embodies and who is she as a royal person. This made sure anyone who dons this collection has her own princess story.