Yes, people actually saw Shubman Gill with the ball in hand this time, not the bat. It wasn’t during a match, though. This surprise came as part of a new Bowlers campaign, a dog nutrition brand that’s trying to make pet parenting a bigger conversation in India.
A Cricket Metaphor with a Twist
Bowlers teamed up with the Indian cricket star for a campaign built on a simple idea:
👉 Every batsman needs a bowler. Every pet needs a parent.
In the film, Gill steps out of his usual role and bowls, a fun way to show how pets are “bowled over” by the love and care of their humans. It’s playful, familiar, and hits home for pet parents who understand the bond.
More Than Just an Ad
This isn’t one of those one-time launches. The brand is going wide with digital activities, community engagement, OOH, cricket tournaments, cinema spots, and RWA events. They want the message to reach Gen Z and millennial pet owners across cities, not just the big metros.
Nitin Kulkarni from Allana Pet Solutions shared how Shubman’s values match what the brand stands for: care, trust, and consistency.
Caring Beyond the Game
Talking about the collaboration, Shubman Gill said something that stuck: “Athletes rely on good nutrition to give their best. Pets deserve the same kind of care every single day.”
Not Your Regular Campaign
It’s a clever mix of cricket and pet care, something fresh, light, and very relatable. And let’s be real, watching Shubman Gill bowl is already something people didn’t expect. Now it’s tied to a message that goes beyond sport.