Everyone wants a piece of Rihanna. The singer, besides fronting Balmain’s new spring/summer 2014 campaign has unveiled her first campaign for MAC’s Viva Glam lipstick on her twitter account. The Bardbados born beauty (yes, I happen to love alliterations) had just unveiled her 2nd (and final) line of make-up in collaboration with the make-up giant that was an instant sell-out. The Viva glam line is a unique initiative where entire proceeds of the sale of the lipstick go towards AIDS funds or people afflicted with AIDS. The previous faces of the line have been Nicki Minaj, Dita Von Teese, Fergie, Lady Gaga, Mary J Blige, Ricky Martin and Elton John. The campaign was shot by famed fashion photographers Inez van Lamsweerde and Vinoodh Matadin who, incidentally also shot her Balmain campaign.
The Viva glam lipstick and lip glass was first fronted by RuPaul. Rihanna tweeted and instagrammed the following:
“#MACgirlz my new #VIVAGLAM lipstick AD CAMPAIGN is out now! Every penny you spend on my #VIVAGLAMlipstick goes to the @maccosmetics MAC AIDS Fund to support people directly affected by HIV/AIDS! To find out more go to MACcosmetics.com #StayTuned (shot by: @inezvinoodh).”
Rihanna is no stranger to stripping and showing off her lissome body. She once showed off her bare bum wearing just her thong and her newly gifted Prada boots on instagram. She later went topless again in another instagram picture getting her make-up done. She even did a risque shoot for men’s magazine, GQ where she posed wearing only a black leather jacket and showed off her tattoos.
The Viva glam lipstick and lipglass will be available in North America by January 21st. Ensure you do your bit for society.
What do you think of her campaign shot? I love the blonde wig and dark kohl rimmed eyes.