Well, well, well look what we have here. It looks like we just stumbled upon this season’s IT accessory. From Gucci’s Spring Summer 16 collection, the Dionysus bag was first launched during creative director, Alessandro Michele‘s debut collection in 2015. Today, Beyoncé, all our favourite international models and closer to home, Sonam Kapoor have taken a liking to the quirky accessory, and we can see why. The double tiger head closure, a variety of materials and all those fun embroideries – take a look at all the girls who are clearly in love with their Gucci arm candy…

Sonam Kapoor

Sonam Kapoor

Beyonce (Courtesy: Gucci)

Beyonce (Courtesy: Gucci)

Rosie Huntington Whiteley (Courtesy: Gucci)

Rosie Huntington Whiteley (Courtesy: Gucci)

Sienna Miller (Courtesy: Gucci)

Sienna Miller (Courtesy: Gucci)

Gia Coppola (Courtesy: Gucci)

Gia Coppola (Courtesy: Gucci)

Dakota Johnson (Courtesy: Gucci)

Dakota Johnson (Courtesy: Gucci)

Alessandra Ambrosio (Courtesy: Gucci)

Alessandra Ambrosio (Courtesy: Gucci)

Salma Hayek (Courtesy: Gucci)

Salma Hayek (Courtesy: Gucci)

So what do you say? Are you digging it?