We recently told you about Arjun Kapoor endorsing products for Philips India and now, it’s none other than actress Alia Bhatt who has been roped in as the new face of the brand. Alia will endorse the Philips range of beauty products including hair appliances and a couple of depilation devices.
Alia, who will endorse the Philips Kerashine range of hair appliances, will have a 360 degree marketing campaign with her introducing the product. The TVC is slated to go on air in mid-August. We can’t wait to see this! Anurita Chopra, Director Marketing, Personal Care, Philips India said in a statement, “Alia Bhatt is the perfect representation of everything that Philips Beauty category stands for! She’s young, confident, stylish and yet simple and very real.”
So, I’m starting to believe that this 21-year old has all the luck in the world! A dream debut with Karan Johar‘s Dharma Productions, three back-to-back hits after, a film each with Shahid Kapoor and Ranbir Kapoor, and a whole lot of brand endorsements! What more could one want? Well, we’re not complaining and she most definitely isn’t! ;) What do you think of Alia being the face of Philips India?