Things You Need To Know About Colours & The Psychology Behind It

Atmaj Vyas , 21 Jun 2018
Colour Psychology (Image Courtesy: Shutterstock)
Colour Psychology (Image Courtesy: Shutterstock)

Have you ever looked at a certain colour and felt something deep within? Maybe you’ve been irritated or maybe felt happy! Colours have always been used to help define different feelings, seasons and ceremonies. It is also something that holds a lot of cultural significance for many people. You don’t have just be an artist or an art critic to be curious about what different colours mean and the psychology behind it. To help with that, we’re breaking down what some of the most basic colours may reflect.

1. Red

Red (Image Courtesy: Shuttersock)
Red (Image Courtesy: Shuttersock)

Red is the colour of passion and drama! It is also a colour that is associated with strong emotions such as love and anger. Red usually signifies danger, courage, strength and power. While it is a colour that has a strong link to sexuality, it is also a colour that is known to cause visual strain and evoke feelings of aggression.

2. Pink

Pink (Image Courtesy: Shutterstock)
Pink (Image Courtesy: Shutterstock)

Pink is known to be the colour of sensitivity. It combines the fire and passion of the colour red and the purity of white. It’s mostly associated with love, tranquility and femininity. Pink is a colour that has a tenderness to it along with a nurturing sense of safety and vulnerability.

3. Yellow

Yellow (Image Courtesy: Shutterstock)
Yellow (Image Courtesy: Shutterstock)

Yellow is the colour of optimism. It’s a compelling colour that helps convey youthful and fresh energy. The colour yellow is known to be uplifting and illuminating. Often times, it is associated with success and confidence. Not only does the colour grab attention, it also stimulates the left side of the human brain, which helps with clear thinking and decision making. However, it is also a colour that is known to induce anxiety.

4. Blue

Blue (Image Courtesy: Shutterstock)
Blue (Image Courtesy: Shutterstock)

Blue is the colour of trust. It is usually associated with calm, serenity and peace. Blue is a very popular colour as it instills confidence and inspires people with feelings of trust, loyalty and responsibility. The downside though is that the colour is also associated with suppressing the appetite.

5. Grey

Grey (Image Courtesy: Shutterstock)
Grey (Image Courtesy: Shutterstock)

Grey is the colour of compromise. It is considered to be an unemotional and detached colour. The colour often conveys, conservativeness, trying to avoid attention, gloom and also depression. That being said, grey is also usually considered as a colour that is linked with maturity, practicality and protectiveness.

6. Violet

Violet (Image Courtesy: Shutterstock)
Violet (Image Courtesy: Shutterstock)

Violet is the colour of spirituality. With the energy of blue mixed with the calm of blue, it is a colour that inspires reflection and self-awareness. Sensitivity, compassion and intuitive, are all things that this colour conveys. It is important to remember that too much violet could signify arrogance.

7. Black

Black (Image Courtesy: Shutterstock)
Black (Image Courtesy: Shutterstock)

Black is the colour of mystery. It’s a colour that hides and implies that there is a barrier. While it is a strong and powerful colour, it also conveys the message of sophistication, sex appeal and secretiveness. It does also have a lot of negative annotations attached to it because it’s a rather unfriendly and intimidating colour. Still, it’s refined, elegant and confident.

The colours we decide to wear and surround ourselves with say a lot about us and that is something that is important to remember. It’s essential to be aware of these as you could be sending the wrong message with certain colours. That being said, what is your favourite colour? Let us know in the comments below.

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