Recently you must have noticed that your Instagram feed is full of beautiful black-and-white pictures of women you follow. This ongoing global campaign encourages the idea of ‘women supporting women’ by filling your Instagram feed with striking monochromatic imagery.

Here’s how this challenge works:

You are nominated by someone and asked to post a picture on your feed of story writing nothing but #ChallengeAccepted. You will then go ahead and nominate other 50 women to do the same. Empowering, isn’t it?

The idea behind it…

The basic idea of the ‘challenge accepted’ trend is that these photos promote women empowerment and that nominating friends to take part in the campaign is a way for women to show their support towards one another. So far more than 3 million women globally have uploaded their picture on Instagram and used the hashtag #ChallengeAccepted showing their love and support towards other women who have created an impact in their lives. Various influencers and content creators in India also took this opportunity and showed their support for this positive campaign. We absolutely loved how raw and full of emotional these pictures were, check a few of them out right here!

The impact it’s creating

This challenge has gained so much momentum that the number of posts with this hashtag is doubling by the day! It is inspiring to see how it is not only telling us to support other women but also reminds us to be kinder to each other. However, this is not the first time that black-and-white pictures are used on Instagram in order to support a cause. Over the years, the #ChallengeAccepted photo trend has been used to spread awareness about cancer and also to spread positivity. The posts in itself say very little but the cause it represents in very strong. It’s so heartwarming to see so many women stand in solidity with each other and build an empowering community because #WomenSupportingWomen is what it’s all about!

Here’s what Malini Agarwal had to say,

Reshma Bombaywala-Lezinska nominated me (@reshmabl). I feel like any opportunity to build up other women is a golden opportunity, and exactly what we need any day of the week, especially in this fatiguing, fragile, competitive world of social media. I wasn’t sure what the impact would be, especially since we weren’t expressing the purpose in our captions just saying #ChallengeAccepted (even my husband asked me what this was all about) but I have to say, as my feed started flooding with bold and beautiful black and white pictures of women I love and admire, and are clearly loved and admired by so many others, I definitely felt a strong sense of belonging and community. And it felt like our little secret sisterhood! So I’m happy to have been a part of it. I feel like the guys should give this a shot sometime, no harm ever came from spreading good vibes!

You have already seen how this challenge is spreading so much positive energy. If you haven’t tried it out yet, what are you waiting for? We would love to see it!

Also, don’t forget to follow @missmalinitrending on Instagram to know more about your favourite influencers!