’83 Believe’ Becomes The First Ever Indian Film Based Brand Inspired By Kabir Khan’s ’83

’83 Believe’ Becomes The First Ever Indian Film Based Brand Inspired By Kabir Khan’s ’83

Shubanka Sridhar

Kabir Khan‘s ’83, a film based on India’s historic win at the 1983 Cricket World Cup, has been one of the most anticipated films of the year! The film stars Ranveer Singh alongside an absolutely talented ensemble cast and recently, it also became the first-ever Indian film to have inspired the creation of a brand.

Reliance Entertainment, Phantom Films and Mahesh Bhupati have joined hands to create a brand called ‘83 Believe‘. The brand has launched a massive product lineup across multiple categories. It is reportedly valued at more than INR 200 million – the widest consumer product range launched by any film-based property in India.

Check out the picture:

Kabir Khan, Mahesh Bhupati, Ranveer Singh along with the 83 Believe merchandise
Kabir Khan, Mahesh Bhupati, Ranveer Singh along with the 83 Believe merchandise

Imagine your film inspiring the launch of a brand even before its release? That sure is super cool and speaks volumes about the movie and its subject, no? Now, I sure cannot wait to check out the merchandise from 83 Believe and to watch the movie on the big screen very soon!

’83 was scheduled for a theatrical release on April 10 last year, but was put on hold due to the COVID-19 pandemic. Now, the film is scheduled to release on June 4, 2021. The film is set to star Ranveer as the former Indian cricket captain Kapil Dev along with Deepika Padukone who is set to play his reel-life wife on screen. It will also star Tahir Raj Bhasin, Saqib Saleem, Harrdy Sandhu, Ammy Virk, Jiiva, Pankaj Tripathi, Boman Irani, Nishant Dahiya, Sahil Khattar and Amrita Puri in pivotal roles.