As someone who works in the field of content, I’m always looking forward to seeing where travel bloggers are headed and what fashion bloggers are wearing at fashion weeks. However, with everything on a standstill, there are no fashion weeks, exotic holidays and funny standup shows. You’d think that content would be compromised due to lack of access and resources—but instead bloggers, YouTubers and influencers have made the most of the situation and gotten imaginative within their limited means.
If you’re done with baking that banana bread and whipping that frothy Dalgona coffee and have some free time, maybe use it to play around with your wardrobe. Fashion bloggers and influencers have turned their living rooms into runways and used this downtime to come up with creative hashtags and challenges, for everyone to partake.
Keep scrolling for some fun social media fashion and beauty challenges that can give you an acceptable excuse to get dressed for the living room.
1. #PassTheBrushChallenge by James Charles
Started by beauty guru James Charles, this challenge is a big collaboration of beauty bloggers from their respective homes, in their respective countries. “wanted to bring the community together during this time of being apart… we all send our love!! stay home & stay safe”, said James Charles in the caption of the challenge post.
The challenge is relatively simple and entertaining. The beauty guru starts by brushing the camera, then revealing their glammed look after which they pass that brush onto the next blogger via a transition edit in the challenge. The #PassTheBrushChallenge has over 4,000 posts on Instagram. Beauty gurus such as Nikkie de Jager, Patrick Starrr, Nikita Dragun, Louie Casttro, Lauren Mychal, Manny MUA and Gabriel have participated in this challenge.
Even our favourite Indian beauty gurus and fashion bloggers from all over the globe participated in this challenge. They made their version and called it the #DesiGirlChallenge. Bloggers and YouTubers like Kaushal, Diipa Khosla, Arshia Moorjani, Irene Khan, Nabela Noor, Farah Dhukai, and more participated in the same.
2. #HomeCouture by Skipdin
Started by George Serventi of the Instagram account @skipdin this challenge if for people to re-imagine “haute couture” looks by using what they’ve found lying around at home. It all started when George Serventi shared his interpretation of a Comme des Garçons runway look using bin bags! The hashtag #HomeCouture has over 17,000 posts on Instagram.
3. #GoingNowhereButFuckItImGettingDressed by Leandra Medine Cohen
Encouraging people to wear their “outside” clothes inside, founder of Man Repeller, Leandra Medine Cohen launched the #GoingNowhereButFuckItImGettingDressed hashtag on Instagram. She captioned the post “because some outfits just look better without shoes, you know? Submit something. I’m dead inside. Just kidding. What?”. The hashtag already has over 6,000 posts.
4. #AllDressedUpWithNowhereToGo by Sophie Kjøller
If everyday life is feeling repetitive and mundane, then Dubai based stylist Sophie Kjøller of Styled by Sophie suggests to carry out your day-to-day work in your finest outfits. Her challenge asked people to document themselves doing their daily work and chores in their most elegant and elaborate outfits.
5. #QuarantinePillowChallenge by @stylebynelli and @myforteisfashion
Probably one of the most popular fashion challenges of them all, the #QuarantinePillowChallenge is reasonably straightforward. All you have to do is, strap a pillow on, using a belt, as though your comfy pillow is a mini dress. Yup, That’s all, no sewing, draping, or glueing needed for this. Finally, a trend that doesn’t require to get out of bed. With over a whopping 68,000 posts, it is safe to say that this challenge is quite the hit. Check out some of our favourite recreations of the challenge here.
Which one of these challenges would you like to give a go? Let us know in the comments below. And, don’t forget to follow @missmalinifashion for all the style updates.